Here’s a short sketch I wrote recently which no doubt needs some work, as well as a bit of a punchline…
ADVERTISING AGENCY MEETING ROOM. PICTURES OF PEGS AND CHARTS AND ACTUAL PEGS AND PEOPLE WITH LAPTOPS AND MORE CHARTS AND BROCHURES.
1st adman: Our client, Rosalie Hearne, has been successfully been manufacturing and selling pegs, towels, shrubs and talismans for the last 50 years. She has built up a successful cottage industry and now feels that the time is right to expand.
[singlepic=63,320,240,,right]UNVEILS POWERPOINT PRESENTATION OF ROSALIE HEARNE AND HER PEG SALES, DEMOING THE BENEFITS OF PEGS.
1st adman: Mrs Hearne is a recognised brand across her neck of the woods, and has travelled far and wide promoting her wares. This is a win-win situation – a known brand, massive customer base and so far very little market penetration.
MEETING NODS IN APPROVAL
1st adman: I propose a series of advertising campaigns, hitting print, web, TV, radio and film – perhaps even mobile phones. Pegs are the future, a sustainable, environmentally friendly method of hanging clothes out to dry, avoiding electrical appliances and therefore minimising carbon footprint.
2nd adman: Do you foresee any market saturation, lack of interest, perhaps indifference to the product?
1st adman: With the additional products in the range, such as hand towels, “lucky” heather and severed rodent limbs, I see no problem with continued customer uptake during our initial 5 year contract period.
2nd adman: Oh yes, you’re absolutely on to something there – a display of vacuum packed rabbit’s feet at the end of every supermarket aisle, sprigs of lucky heather on every lottery counter. Genius!